Crest
Enterprise product design for an AI-powered supply chain platform, focusing on improving acquisition, activation, and operational efficiency across complex workflows.
Services
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Experience design
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Information design
Objective
Simplify multi-step workflows, accelerate time-to-value, and establish scalable systems to support product growth and team velocity.
Solution
Focusing on reducing product complexity by designing clear, system-driven workflows that accelerate action and scale with growth.
Redefined core user journeys to prioritise activation and high-frequency workflows, reducing friction in critical paths.
Simplified complex flows into guided, decision-driven interactions, improving clarity and speed of use.
Built a scalable design system and pattern library (tables, filters, dashboards, workflows) to ensure consistency across the product.
Established UX guardrails and interaction standards, aligning product, engineering, and business teams for faster execution.
Focused on reducing cognitive load while enabling users to make faster, more confident decisions.
Impact
Simplified workflows and scalable systems accelerated adoption, efficiency, and product growth.
Drove a 30% increase in user acquisition and 40% improvement in operational efficiency.
Reduced time-to-action across key workflows, improving adoption and retention.
Accelerated product development through reusable systems, enabling faster feature rollout and iteration.