Crest

Enterprise product design for an AI-powered supply chain platform, focusing on improving acquisition, activation, and operational efficiency across complex workflows.

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Services

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Experience design

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Information design

Objective

Design an intuitive, scalable enterprise experience for CREST, enabling efficient inventory and demand planning.

  • Create a unified demand planning dashboard that provides a clear, real-time view of inventory health at a glance

  • Design end-to-end flows across Planning, Forecasting, Inventory, and Reporting for seamless task execution

  • Simplify complex workflows to enable users to fully leverage the platform’s capabilities in inventory and demand planning

  • Establish consistency across the product experience, improving usability and reducing friction

  • Enhance overall experience through clarity, structure, and visual appeal, making enterprise workflows more intuitive and engaging

Solution

Reduced product complexity by introducing clear, system-driven workflows that accelerate action and scale with growth.

  • Reframed core user journeys to prioritise activation and high-frequency tasks, reducing friction across critical paths

  • Translated complex processes into guided, decision-driven interactions, improving clarity and speed of use

  • Introduced side navigation, breadcrumbs, and progress indicators to maintain context, orientation, and seamless exploration

  • Used purposeful visual distinction, micro-interactions, and subtle motion to enhance usability while avoiding cognitive overload

  • Built a scalable design system and pattern library (tables, filters, dashboards, workflows) to ensure consistency across the product

  • Established UX guardrails and interaction standards, aligning product, engineering, and business for faster execution

  • Reduced cognitive load, enabling users to make faster, more confident decisions in complex enterprise workflows

Impact

Simplified workflows and scalable systems accelerated adoption, efficiency, and product growth.

  • Drove a 30% increase in user adoption and 40% improvement in operational efficiency.

  • Reduced time-to-action across key workflows, improving adoption and retention.

  • Accelerated product development through reusable systems, enabling faster feature rollout and iteration.