Product & brand designer. Ex-agency founder.

Designing at the intersection of vision and velocity, building products and brands that move business and culture.

Hi, I'm Soumya, designing at the intersection of vision and velocity, a product & brand designer who ships systems, not just screens.

Over 7 years in design, I have

Beyond screens and flows, I've built digital experiences, teams, and design systems from scratch.
Ran a Creative Studio for 3+ years
Led a team of 7+ designers
Designed for brands such as COMET, Damensch, First Coffee & Sleepyhead.
Worked with Budweiser India on their FIFA World Cup campaign.
Designed Annual Sustainability report for BIAL (Bangalore Airport).

Brands I've Worked With

Featured Work

Comet

Website design for a premium sneaker brand blending their distinct brand identity with a seamless e-com experience.

Experience design

Comet

Website design for a premium sneaker brand blending their distinct brand identity with a seamless e-com experience.

Experience design

First Coffee

Mobile app and website experience for a specialty coffee brand, merging commerce, community, and lifestyle into one cohesive ecosystem.

Experience design

Product Design

First Coffee

Mobile app and website experience for a specialty coffee brand, merging commerce, community, and lifestyle into one cohesive ecosystem.

Experience design

Product Design

Crest

Enterprise product design for an AI-powered supply chain platform, focusing on improving acquisition, activation, and operational efficiency across complex workflows.

Experience design

Information design

Crest

Enterprise product design for an AI-powered supply chain platform, focusing on improving acquisition, activation, and operational efficiency across complex workflows.

Experience design

Information design

BIAL

Information design system for Bangalore airport, transforming dense documentation into clear, actionable communication across teams.

Information design

BIAL

Information design system for Bangalore airport, transforming dense documentation into clear, actionable communication across teams.

Information design

What I Do

Clarity → Direction

Find the signal

Shape the bet

Align the room

Cut the noise

Systems → Scale

Structure the chaos

Design the flow

Clear the bottlenecks

Enable repeatability

Execution → Impact

Ship with intent

Drive momentum

Test & Close the loop

Make it move

Clarity → Direction

Find the signal

Shape the bet

Align the room

Cut the noise

Systems → Scale

Structure the chaos

Design the flow

Clear the bottlenecks

Enable repeatability

Execution → Impact

Ship with intent

Drive momentum

Test & Close the loop

Make it move

Love great design or good coffee? Let’s chat about your brand’s next chapter!

Book a call now!

About Me

Everything that keeps me grounded.

Built across chaos. Now ready to own one product, end-to-end.

7+ years across roles — visual, UX, and founder — have taught me this: most teams don’t lack talent, they lack clarity and systems. I bring both. I turn ambiguity into direction and execution into momentum. Now, I want to go deep, take ownership, and scale impact where it matters.

No noise. Just progress.

7+ years across roles, visual, UX, and founder, have taught me this, most teams don’t lack talent, they lack clarity and systems. I bring both. I turn ambiguity into direction and execution into momentum. Now, I want to go deep, take ownership, and scale impact where it matters.

No noise. Just progress.