First Coffee
Mobile app and website experience for a specialty coffee brand, merging commerce, community, and lifestyle into one cohesive ecosystem.
Services
#
Experience design
#
Product Design
Objective
Drive retention, engagement and loyalty by creating an experience that feels aspirational yet accessible, while supporting high-frequency interactions (barista orders, rewards & merchandise).
Solution
Designed a system where neighbourhood coffee culture meets commerce, enabling consistent, high-frequency engagement at scale.
Built a narrative-led UX integrating ordering, loyalty, and merchandise into a seamless flow.
Designed a flexible system to support frequent campaign drops and evolving brand storytelling without breaking consistency.
Introduced reusable interaction patterns and content frameworks that balanced creative expression with usability.
Aligned brand, product, and engineering through clear design systems and guardrails.
Impact
Structured design systems turned complexity into clarity, improving speed and accuracy at scale.
Increased repeat engagement by 45% by unifying ordering, loyalty, and merchandise into one seamless flow.
Cut campaign rollout time by 50% with a modular system that enabled faster drops and iterations.
Improved conversion by 25% by simplifying journeys and aligning storytelling with clear actions.